This trend is very affecting in the world of technology, which might actually surprise some of you at first blush. For years now we have all been using technology as your one silver bullet to fix all of the problems with efficiency and productivity in the workspace. However if we take just one look at the way that email has now taken hold as an insurmountable form of communication that is so all powerful in our lives that many of us will receive more email in our daily lives than we will ever possibly have time to answer. This is an old technology that has eased the ability to get in contact with many people. But the problem comes about when you realise that this has not lessened the amount of time that is spent on communication between people in work but in fact the lowering of the barrier has made people send more messages than they ever would have before the technology.

We need to look at our needs and spend no more time on technology than needed, this means that we must do everything that we can to save time on ensuring our database software is managed properly along with all of our technology that we need to use daily to run our businesses to the best of our abilities.

Keep in mind that change is the best way to go if you are not hitting your maximum effectiveness at any time. Don’t be afraid to be exceptional.

Dirty Windows

Nothing puts potential customers off or undermines your own staff’s moral more quickly, than the environment you do business in. A tardy working space says, oh so clearly, that you simply don’t care enough about your business or your employees to look after the place you spend most of your working life in and if you don’t care about that why would you care any more about what your customers want. Windows are a vital part of that environment. They let light in and light makes everything brighter and happier. A happy worker is a more productive worker, cheesy I know, but true none the less. Your business’s windows are also the first things your customers see when they visit you. Remember, that potential customers are evaluating whether they want to hire you, from the moment they first see you. As far as they are concerned the place where you do business, is as much a part of who you are, as the clothes you wear. Don’t skimp on this key area. Believe me using a professional window cleaning service will pay big dividends.

Office Kitchens

It never fails to amaze me, how otherwise sensible companies, can allow their office kitchens to become disaster areas. Men have to lean that shoddy kitchens turn off women, companies must understand that they do the same to potential customers. Apart from anything else a messy kitchen can be a health hazard. If your sink is dirty what does that say about your microwave, oven or fridge. A dirty kitchen though says other bad things about your company. It indicates among other things, that no one is taking responsibility for this crucial area, that staff moral is probably low and that management is failing to administer it’s own premises properly. None of these things inspires confidence in prospective clients.

Toilets

Toilets are another give away to the health of your business. The public relations disaster of a dirty toilet should go without saying but things like broken hand dryers and paper towel dispensers and an absence of hand wash, not only say that your management isn’t up to scratch, but also suggests that you are so short of money, that you can’t afford to keep your toilets properly stocked.

Staff moral and management stress

I’ve already mentioned that signs of low staff moral are not good for business but equally damaging can be any impression that a company’s managers are under unusual stress. It may sound crazy but seeing a company manager manically squeezing a stress ball, does not inspire confidence. Nor does being easily;y distracted during a business meeting or bursting into a spontaneous rant about the failure of government to support small businesses, how much it may be deserved.

You may think that these things are unimportant or frivolous, when put against the bigger concerns of winning more customers and increasing turnover, but you would be wrong. A well presented work space speaks of a confident and proud business, that knows what it is about and cares about its customers. There’s a reason why the military put such an emphasis on order and cleanliness. They know that it generates discipline and success. The good news is, that solving these problems can actually help turn a failing company around, by giving your workforce a renewed sense of pride and direction. So get to it and get you business in order.

Here at Blue Sky Solutions we proud to be the very best at everything that we do – and I mean EVERYTHING. The only problem is this; we don’t actually know what it is that we do… and no-one else can tell us…

Never mind. You see, in the scheme of things, this doesn’t actually matter. Why? Well, because whatever it is that we do ‘do’, you can bet your bottom dollar that we are better than anyone else at doing it; regardless of what it actually is. So, be it ‘minimal structuring’, ‘gain tractioning’, ‘ghostworking’, ‘core competency’ or ‘economic empowerment’, you can be absolutely sure that Blue Sky Solutions are the undisputed market leaders!!!

There are a certain number of advantages to being the employee of a pro-active, logic- based enabling company (which is fast becoming the industry leader in radical, enterprise culture re-positioning and branding). However because these may not be immediately apparent to most people who are reading this blog, I intend to explain them all to you today…

So forget all about annual salaries, how many days of paid sick leave or company pension schemes; these are the real deal. These are the BIG advantages of working for Blue Sky Solutions –

No-One Knows Just What the Hell Anyone Else is Actually Doing –

It’s true; here at Blue Sky Solutions, no-one has the foggiest idea of what anyone else is doing each day. However, we are convinced that it must be something really, really important because… well, because everyone looks as though they are doing something really, really important.

But rest assured, no matter what everyone’s job actually entails it is bound to involve dynamic schematics, projected forecasts and multiple server updates. Just what any of that means is pretty much open to debate of course, although it sure does sound like jolly important stuff, doesn’t it? And this is precisely why Blue Sky Solutions is such an ongoing success story!!! You are probably beginning to understand…

No-One Knows Just What the Hell Anyone Does for a Living –

When friends, acquaintances or family members ask us what it is that we do for a living we can tell them as much or as little as we like. And that is because no matter what we say to them, they are still destined to understand even less than they did before they even thought about asking us this question in the first place!

This also works in the favour of Blue Sky Solutions employees as people will soon learn not to bother asking you about your company at all. When things come across as being so overly complicated, most people will quickly become very, very bored…

And this means that Blue Sky Solutions workers end up saving themselves a whole lot of breath!

No-One Knows Just What the Hell Your ‘Expenses' are Actually Spent on –

Meals in Newquay hotels, plane tickets to Shibboleth or a day at a domino toppling championship; literally anything goes when it comes to claiming expenses at Blue Sky Solutions! And this is mainly because ‘No-One Knows Just What the Hell Anyone Else is Actually Doing' (please refer to the first item on this list).

You see, if we all knew what we were all doing, then certain expenses claims would immediately become questioned (such as travelling to Brazil to watch a naked lady wrestling with muddy three-banded armadillo). However, since we don’t know anything about the work of other individuals within the company, this means that any expenses claim could be totally legitimate!

No-One Knows Just What the Hell Makes Your Business Rank so Highly –

How can a business rank so highly (or often just be plain head and shoulders above the rest) when no-one has a damn clue about what it does in the first place??? Of course, this is a perfectly reasonable question and you have actually just hit the nail squarely on the head without even realising it!!! You see, this is ‘The Beautiful Paradox’…

However, if you were expecting me to go on and explain ‘The Beautiful Paradox' to you in full detail, then you are very sadly mistaken! Besides, even if I did tell you all about it, you would still not fully understand. For knowing the intricacies of ‘The Beautiful Paradox' would be on par with understanding the finer details of The Book of Revelation or the Mystery of the Holy Trinity!

And some things were simply not designed to be understood by man (or woman) in the first place.

No-One Knows Just What the Hell There is to Fear (if Anything) About Blue Sky Solutions –

Because so many facets of Blue Sky Solutions could be viewed as being ‘shadowy’, some people are inclined to ask the question ‘Are they up to no good?' Unfortunately, because I understand no more (and no less) than any other employee of Blue Sky Solutions, I am unable to offer anyone a satisfactory answer to this question…

However, what I can say is this – if my company are a part of the New World Order or key players in a bizarre men’s club (whose members are in the habit of dressing in bibs and leather pinnies for their ‘ceremonies’), then I remain blissfully unaware. As far as I am concerned, Blue Sky Solutions are a pro-active, logic- based enabling company (which is fast becoming the industry leader in radical, enterprise culture re-positioning and branding) – nothing more, nothing less and nothing in-between.

Although I suppose there is always the chance that I am wrong…

Stay tuned for more!

According to Dr Juran, 20% of the tasks are always responsible for 80% of the results, and we can use this in a business model as follows:

80% of profits come from 20% of clients.
80% of profits come from 20% of the time spent.
80% of profits come from 20% of goods.
80% of complaints come from 20% of clients.
80% of matters are trivial and 20% are vital.
80% of sales come from 20% of goods.
80% of production comes from 20% of staff.
80% of sales are made by 20% of sales staff.

So according to the Pareto principle, those who do not follow this principle are simply wasting 4/5 of their resources on “the trivial”, and could be achieving more, by doing less (as Richard Koch neatly puts it). So surely, one should not be wasting the majority of their time pursuing the trivial? No, in order to save input (time, energy, money) without hindering output (results) one must identify the 80% of less productive input and minimize it.

The application of this rule to the business model, and indeed, everyday life will no doubt ensure that you and your company and operating at productive efficiency. For example: 20% of you time spent revising will ultimately account for 80% of your result. This theory has also been applied to: economics, where 20% of the population generates 80% of GDP; in software, where 80% of computer crashes are caused by 20% of bugs; in health and safety, where 20% of hazards are responsible of 80% of injuries; and in crime where 20% of criminals commit 80% of the crimes.

Now, the ratio of 80-20 is not always constant, meaning that instead of a ratio of 80-20, it could be 63-37, or 95-5. All we know for sure is that the integer for output (80) will lie between 50 and 100 and the number for input (20) is between 0 and 50. Remember this and hopefully by utilizing the Pareto Principle you can flourish your business and take full advantage of your potential.

Your brand, the business’s trademark, is actually how a prospective customer builds up a psychological comprehension of what your business is. It can help consumers choose things for on their own; such things as your business’s location, the way you manage consumer connections and operations, as well as what your business provides.

For instance, take the fleet airport cars business. Rental car businesses make a great deal of sense for a lot of factors, mainly because rental cars are widely-used by many businesses for personnel, as well as for picking up and droping off people. The problem is though is that there are so many of these services to choose from. This is why branding is so important. You need to be able to stand out from the crowd.

The more powerful a business’s brand, the more substantial their group of followers will become. This is not just about purchasing a business’s products or services, but about passionately suggesting your business to a lot of additional potential buyers, since recommendations is among the best types of influencing a consumer’s decision. Great branding and a powerful standing supply you and your business with no cost marketing and testimonials, along with a number of other potentials looking to become your customers.
Business branding, when done properly, can really make help to enhance both the business owner’s and the customer’s experience. It is obvious that when you have a well branded business, people will begin to recognize your business and trust it when compared to a new business that has just popped up in the industry. Plus, doing business with a well established business such as the fleet airport cars business will give the customer a much better experience than some fly by night rental service tucked away in a kiosk booth in the airport.
There are many ways to brand your business. This involves both online and offline strategies. For offline strategies, you can implement car magnets and wraps, exhibitions and company logo giveaways like coffee cups, pens, magnets, keychains, etc. For online strategies you can use social media platforms, website promotion, blogging, article submission, pay per click advertising and also giving away free products and services through a special offer. Email marketing is the best way to build trust and brand your business. This allows your customers to really get to know you and your products and services.
Regardless of the strategies you use for business branding, it is important to have your company logo on everything. This will keep your business’s name fresh in people’s minds.

1. Jot down your financial budget plan. You must know everything you can pay for versus. business things that are generally discretionary. Just concentrate on things you need right now. You can always grab additional items for your business when you are more established and the funds begin coming in.
2. Consider providing catalogs intended for specific ordering. Most people that are interested in your types of products will definitely show their own close friends too. By doing this you can obtain more customers. There is no need to purchase a complete time catalog booklet until afterwards, however. About one to two pages of your best products will likely be adequate or you can perhaps implement brochures in case that may be more affordable.
3. Determine Your Target Audience – This really is the most crucial thing you need to pay attention to while marketing your small business. Determine the market which will want to consider shopping for your merchandise based on the location, age group, gender and so on. Promote your merchandise on sites on the web or offline where your potential audience is mainly located. For example, if you are promoting a Bird Control Cheltenham business, you can get the word out on forums or community boards relevant to bird watching, etc.

It is Important to Establish Your Own Brand

4. Build yourself a brand name – Everyone wants to purchase branded items. Therefore make an effort to create yourself a brand. Put on t-shirts branded with your company name and motivate your staff as well to put on your business t-shirts while attending client conferences and so on. Build a professional Internet site and get involved with your target audience in a variety of social networking platforms such as Facebook, Twitter and many others. A good, well-known brand could be the difference between selling your products or not selling them.

Brainstorming should be simple: in theory, everyone gets their information down on the big white pad and that’s it, the idea sharing can begin! In reality, though, we know that that doesn’t always happen. Here is a good process to follow if you have a small-to-medium sized team and need to get thinking quickly:

1) Let the headstrong individuals go first. They’ll have loads of ideas and letting them go first means that afterwards the more considered individuals can have their turn and do so without feeling rushed. It’s also a good idea to make sure that nobody else speaks while ideas are written on the board.

2) Do it one by one and make sure any communication is between the person who has just put their ideas up and everyone else. This means less back and forth chatter between people who are seated.

This’ll make things loads easer, and everyone will be able to see what’s going on…

3) Put everyone in groups and give each group a different coloured marker pen. This makes it really simple to see who came up with what idea – whether it’s a new set of spreadsheets for cleansing data or a new packaging style for dog food – and eliminates any arguments. When you’re putting ideas down it should be only about the ideas and not about the personal politics between the individual team members!

4) Don’t be afraid to scrap the first brainstorming sheet and transfer the best ideas onto a new sheet of big white paper. This’ll make things loads easer, and everyone will be able to see what’s going on without too many lines going all over the place!

5) No shouting allowed! Shouting is an idea enemy and it means that effective communication is rendered pointless. Stay to the one and simple rule and you should be fine: mouth shut while ideas are going up!

Interested in business and ideas? Definitely be sure to watch the video!

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Nokia has official announced that it has joined forces to taken on Apple and Google head on. Nokia which had exempted itself from the developing market has suddenly decided to play catch up long after it had lost 12% of the mobile phone market share. The only ally it could turn too which also looks to seek allegiance with any company what would go in competition with Google and Apple – Microsoft.

Microsoft has also been unable to contain the monster, the Apple grows bigger as Google turns into a day to day minute to minute second to second lifestyle of the people – they cannot take them on alone. Recent graphs drawn up analysts on The Economist suggest that companies like Motorola and LG have already lost a vast amount of whatever little they did have; Apple has suddenly grabbed Nokia by neck squeezing the market to their favor. On the other hand HTC which has a generous amount of the market is slowly but surely growing.

Nokia which used to command the majority of the mobile phone market has now left its fate with Microsoft who also seeks to grab back its lost consumer to more specifically – Apple. It quite a sight to see that a single company on its own could bring the electronics market to an overhaul. Eventhough Apple products are more expensive than Nokia or Microsoft products, they are sold more because it is known for its reliability and creative style that standards that sets it apart from the monotonous Microsoft life we’ve all live.

More than reasons of competition – the alliance will prove to be quite powerful as Microsoft has also stepped up its game in order to compete with Apple’s market that is day by day consuming its customers. Technology like Microsoft Surface shows us that an impressive touch tech has been developed – it could be integrated into a phone. Something more to talk about with the lads other than gas oil over a beer.

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