Spam Texts
Spam text is becoming an ever increasing problem and is giving genuine mobile marketers a bad reputation. A report published in The Telegraph on the 2nd July showed that UK numbers were being sold over the internet and used to send nuisance text messages. How has this happened?
As more and more call centres have moved abroad to save companies money in the current economic climate the records of all calls made are more susceptible to illegal download and sharing by unscrupulous individuals. Mobile phone numbers are being sold in their thousands to companies who use them to conduct spam marketing without the permission of the numbers owners back in the UK. More and more mobile number sellers are becoming lax and lying about whether or not the numbers they sell are all ‘opt in'numbers (meaning that the owner has given permission for their number to be shared via a third party).
Mobile companies are themselves becoming angry as the practice is damaging their own relationship with their customers. Instead of receiving information of worldwide roaming fees compared to other service providers, more and more phone users are being spammed with quiz questions, false prize claim receipts and sometimes pornographic material.
Even UK companies have become part of the guilty chain. Many businesses have taken to buying mobile numbers from unauthorised vendors becoming unwitting participants in a data protection crime that is becoming harder and harder to control. Anyone involved in mobile marketing should take note and be advised to conduct all the necessary checks required before purchasing a bundle of numbers.
Similar Posts:
Online operations : These days, its not entirely essential to…
Poor Marketing : The articles and materials that advise you…
Comments are closed!