In today’s competitive business world, you need to market your business and its products or services effectively in order to survive in the marketplace. An average small business must be able to advertise well within a small budget. You must make note of every single penny spent on advertising and marketing, only then can you assess whether your investment is getting enough returns.
For an advertisement to be successful, it must be effective enough to leave an imprint in the minds of customers. It should also deliver valuable information and must be able to persuade them to take immediate action like making a call, viewing the product online or clipping the coupon.
One major type of marketing is branding. To make the customers remember the product/ brand, you must do something that will get you repeat business.Sometimes that isn’t as easy as it sounds, recently we worked on adblue and you do what you can but in the end it just does what ti says on the can and you can jazz up a brand, unless their is something Jazzy.
Marketing is a combination of branding as well as call to action. Here are some tips for effective marketing of your small business-
- Make use of a good yet inspiring speaker who can attract the masses. You can opt to give potential customers a bribe of a special price offer, something with sizzle or something with your brand name on it.
- Go for a ‘whacky’ promotion. It must be depictive. This helps to maintain the essence and impact of the advertisement. If necessary, make use of accessories to make the ad look more real.
- Make use of industry publications for gathering ideas. Look for a swipe file that will initially help in advertising. Most of the successful brands started this way.
- Gather some people who think on similar lines. They could be from the streets or shopping malls and conduct some brainstorming sessions with them. This can be fun. Also negotiate good media buys.
- You can also do well by entering into collaboration with some local businesses.
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